YANKTON, S.D.(WNAX)- Several potential Olympic athletes are endorsing beef in their diet and the South Dakota Beef Industry Council’s “Build Your Base” program. That is a comprehensive sports nutrition program that utilizes beef as its prime protein. South Dakota Beef Industry Council Executive Director Suzy Geppert says endorsements are coming from five noted athletes.
She says having the athletes back beef is a key to getting the message out to consumers.
Geppert says this is an example of how the beef checkoff is helping use education efforts to benefit producers and consumers.
Build Your Base and the five athletes will be part of the U.S. Track and Field Trials taking place June 18 through the 27 in Eugene, Oregon where 8500 athletes will be participating.