Alpha Media Makes More Cuts, Lays Off Broadcasters In SD, MN.


Alpha Media continues to lay off employees, with cuts made this week in South Dakota and Minnesota, according to multiple media reports.

Brookings Radio in Brookings, SD parted ways with a half-dozen broadcasters, the Brookings Register reports.

The job cuts happened Wednesday, the newspaper said, adding that the departing employees will be replaced with nationally syndicated material. Brookings Radio’s parent company, Alpha Media, has recently been reducing headcount around the U.S.

Brookings Radio Market Manager Cami Powers released the following statement to the newspaper:

“Today was a sad day for radio in Brookings. We lost six amazing, dedicated full- and part-time broadcasters. Brookings Radio will still continue day-to-day operations with our remaining team members including management, sales and two broadcasters, with our focus on serving our listeners, clients and the community the best we can. Your continued support is needed and appreciated.”

Powers confirmed on social media that Perry Miller, a long-time Brookings Radio news reporter, was among those who were laid off.

Brookings Radio operates five stations: KCountry 102.3 FM; The Ranch 910 AM; B93.7 FM; KBRK 1430 AM; and The Hawk 107.1 FM.

In Minnesota, Alpha Media owns Austin’s KAUS-1480 and 99.9 Quick Country and Albert Lea’s KATE-1450 and 94.9 The Breeze.

It wasn’t immediately clear how many jobs were lost. But according to a report by the Austin Daily Herald, Alpha Media “conducted a mass layoff of on-air personalities on Tuesday this week impacting the region that includes Austin and possibly Albert Lea.”

Those cuts include Jason Brandt and John Wright, both longtime veterans of Austin’s stations. They announced their exits on social media, according to the Daily Herald’s report.

There is also a report from KEYC TV in North Mankato, MN that Alpha Media laid off all the on-air talent in the local market.

Unidentified employees there said the stations in question — Mix 99.1, Country 103.5, River 105 and Rock 95 — are playing only music and ads, with no commentary.

Portland, OR-based Alpha Media owns more than 200 radio stations across 44 regional markets.