PIERRE, S.D. (WNAX) – For many people the Thanksgiving holiday wouldn’t be complete without a “Black Friday” shopping expedition.

Nathan Sanderson, Executive Director for the South Dakota Retailers Association, says the attraction seems to keeps growing.

Sanderson says the focus of “Black Friday” has changed over the past few years.

Sanderson says despite the attention toward online sales, retail locations are still viable.

Sanderson says many local retailers enhance their sales with online options.