OMAHA, N.E.(KELO)- With students heading back to school for the new year, now is a great time for parents to have “the Talk” with their kids.

The Drug Enforcement Administration says enough deadly doses of fentanyl were taken off the streets in South Dakota in the first seven months of this year to claim the lives of the population of Rapid City.

Emily Murray, the DEA’s public information officer in Omaha, says experimentation can be deadly.

Drug Cartels are reaching out to your children.

The Drug Enforcement Administration says the cartels are working harder than ever to push deadly drugs out to a wider audience – including young children .

Murray says the cartels are tuning to social media.

Murray says one of the most important things parents can do is to talk with their children, and warn them of the deadly nature of the drugs.

You can find more information on starting the conversation at www.dea.gov.