DSS Secretary tells legislators how meth campaign was developed

PIERRE, S.D. (WNAX) – The “Meth, we’re on it” message launched by the State of South Dakota was the first step in a multi month campaign.

Laurie Gill, Secretary of the Department of Social Services, told legislators this week how the project was developed.

Gill says the Minneapolis ad agency they chose had the best ideas.

Gill says they will soon move into the next phase.

Gill appeared before the legislatures Appropriations Committee.