Ferley Jewelers in Pierre going out of business

PIERRE, S.D.(KCCR)- A Pierre-based jewelry story steeped in history is bringing nearly 100 years of service to a close.  With origins a watch repair section of a shoe store in 1923, Ferely Jewlers began as Dukelow Jewerly Store.  William Dukelow partnered with Lester Ferely in 1944 and three years later Ferley bought out Dukelow and the name stuck ever since.  The name Ferley was retained when Robert Kaiser took over in 1981.  His son, Rick took the reins in 2003.  Rick Ferley says it’s simply time.

Ferley says choosing to close was very difficult.

Ferley says he won’t advertise his services any more, but may not be able to cut the cord completely.

In the end, Ferley says it’s the customers that kept the store alive.

The store on South Pierre Street will be closed this week to prepare for the final weeks of operation.  Ferley’s will re-open November first and have a going-out-of-business sale for six weeks with discounts of 75-percent or more.  Those with work in progress on jewelry or watches can call 605-224-2467 to make arrangements to pick it up this week or wait until the reopening on November 1st.