New community brand to be revealed on Monday

ABERDEEN, S.D. (Press Release) – At the city council meeting on Monday, May 18, the new, official Aberdeen community brand will be revealed. The Aberdeen Area Convention & Visitors Bureau, Aberdeen Downtown Association, Aberdeen Development Corporation and Aberdeen Area Chamber of Commerce have been collaborating with Pinned Workshop of Aberdeen to create the cohesive brand which includes a new logo, slogan and associated artwork. All organizations will be utilizing the logo and slogan to market each organization as well as the City of Aberdeen.

Local businesses and organizations are encouraged to take part in utilizing the new brand alongside their own to help increase recognition of the new images and associated marketing pieces. To obtain the working files and brand standards style guide, contact Lisa Anderson at 605-225-2860 or