PIERRE, S.D. (WNAX) – The state’s new “Meth, we’re on it” campaign got the attention of members of the legislature’s Executive Board.

At the end of a briefing with Craig Price, head of the Department of Public Safety, Senator Brock Greenfield of Clark said he has been hearing from people in his district.

Greenfield asked Price to carry his message back.

The messaging has gone viral, with some significant backlash. Governor Kristi Noem has tweeted that getting attention was the point.