Primrose Retirement Communities named among top 20 best employers

ABERDEEN, S.D. (Press Release) – Primrose Retirement Communities, LLC has been named one of the top twenty best employers in the Senior Living industry by Lincoln, Nebraska–based healthcare-intelligence firm NRC Health. The award recognizes and ranks senior-care organizations across the country for engaging and inspiring their employees.

“The key to our success as a company has been that we take a person-centered approach with everyone from our staff to our residents,” said Jim Thares, Primrose Founder and CEO. “As we grow, we continue to invest time, energy, and money in creating the best working environments possible for our employees. Our teams around the country are made up of passionate and dedicated individuals. It is thanks to them that we are able to do what we do for our residents each and every day.”

Primrose, founded and headquartered in Aberdeen, has grown to include 40 communities in 17 states. They provide independent, assisted, and memory care living options for seniors across the country.

“We’re incredibly honored to be recognized with this award,” said BJ Schaefbauer, President of Primrose Retirement Communities, LLC. “We’ve always known that the heart of Primrose is our employees, and this distinction is a testament to the dedication and commitment of our teams throughout the Primrose family.”

Only twenty Senior Living organizations earned this prestigious distinction, of which Primrose ranked sixteenth. Winners were selected according to the results from NRC Health’s 2018 Employee Experience Survey. To qualify, organizations must have a high percentage of respondents willing to recommend their locations as places to work, which strongly correlates to employee engagement, organizational loyalty, and job satisfaction.

“In senior living, employee culture makes all the difference,” said Stephanie Kolbo, NRC Health’s Vice President of Business Development. “These organizations have developed working environments that both create and sustain employee engagement, so workers can dedicate themselves wholeheartedly to care. NRC Health commends these organizations for their dedication to their staff.”

“It has been important for us to remain connected to our roots,” said Thares. “The South Dakota values upon which Primrose was founded have continued to guide and direct our operations as a company and influence how we hire, onboard, and engage our staff throughout Primrose.”

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care.  The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors.  Since the opening of the first Primrose community in Aberdeen in 1991, Primrose has grown to include 40 locations in 17 states.