PIERRE, S.D.(WNAX)- The South Dakota Board of Regents has started a marketing campaign, focused on the importance of higher education.

Regents Executive Director Brian Maher says the plan grew out of legislative direction.

Maher says the campaign is called: “Learning Drives Us Forward”.

Maher says the message is targeted.

Maher says they also want the general public to hear about the value that the six universities bring to their communities and the state.