South Dakota begins “Notes to Self” marketing effort to eliminate behavioral and mental health stigmas

PIERRE, S.D.(DRGNews)- The state of South Dakota has launched another marketing campaign; this time it’s to help normalize discussions surrounding mental health.

Department of Social Services Secretary Matt Althoff says the “Notes to Self” grew out of conversations and information gathered from South Dakotans.

Althoff says “Notes to Self” were developed to “generate awareness and eliminate stigmas surrounding behavioral health concerns.”

Althoff says they kept two types of people in mind while developing the “Notes to Self” messaging. One group is those who have sought out some form of mental health care.

He says the other targeted group is those providing support.

Althoff says South Dakotans tend to take pride in being ‘tough’ and ‘resilient.’ However, they want people to know that they aren’t alone in whatever struggles they might be facing.

Those experiencing mental-health-related distress are encouraged to call 988, the nationwide Suicide and Crisis Lifeline. It provides 24/7 access to trained crisis specialists.

For more information about 988 and The Helpline Center, visit