SUMMIT, S.D.(KXLG)- A special event occurred at the Coffee Cup in Summit, SD, right off Interstate 29 Tuesday to help celebrate Super 8 Motel’s 50th Anniversary. Super 8 Motel was started in Aberdeen, SD, in 1974 by Ron Rivett and Dennis Brown, where the room rate was $8.88.
The Super 8 Motel Company was sold to Wyndham Hotels and Resorts. They returned to South Dakota Tuesday to celebrate a significant investment in room makeovers, so they were at the Summit Coffee Cup giving “trucker makeovers.”
KXLG News was on site for the event and spoke with Mike Mueller, President of Super 8 by Wyndham.
The marketing aspect includes a “fresh new look,” hence the trucker makeovers. To complete the appeal, they brought along a celebrity hairstylist.
Mueller says the Summit Coffee Cup was a great place to speak to the demographic important to Super 8 by Wyndham, including many families making pitstops.
Right next to the Summit Coffee Cup is TA Truck Service, where KXLG News spoke with General Manager Jody.
Jody says their service bays always stay busy and will take appointments on even oil changes to help with the efficiency. Driving a truck can be dangerous sometimes, but Jody mentions they can come to you even if you’re stranded on the Interstate.
If you missed the “truck makeover” opportunity, KXLG News asked if Jody could step up.