The new director of Sturgis Motorcycle Rally introduces herself

STURGIS, S.D.(KBHB) – The new director of the Sturgis Rally Events Department is gearing up for a busy summer.

Tammy Even-Cordell was tabbed to lead the department after current director Jerry Cole announced his retirement – effective in early May.

Even-Cordell is no stranger to the motorcycle industry, currently serving as assistant rally director.

Even-Cordell also has extensive experience in tourism and event management, both within the motorcycle industry and local event promotions.

For example, she has help spearhead the Sturgis Hometown Marketplace initiative, providing a year-round incubator venue for more than 40 small and micro craft businesses…

Even-Cordell also says she is preparing for a busy summer, as they prepare not only for the 2022 Sturgis Motorcycle Rally, but other events as well. This year’s Rally runs from August 5 through the 14th.